Our Belief

  • The health of our planet and everyone on it relies on our ability to preserve and sustain the vitality of our oceans. They are all intimately connected.

Our Purpose

  • Keep the health of the oceans, people and planet in balance.

Our Pursuits (Social & Environmental)

  • Ocean Brands wild salmon, already MSC certified, will continue to be 100% sourced from MSC certified fisheries.
  • Starting October 2021 Skipjack Tuna will be 100% sourced from MSC certified fisheries or MSC certified pole & line fisheries, supporting the 2030 agenda and SDG 14B to provide access for small-scale fisheries to marine resources and markets.
  • Albacore Tuna will be minimum 50% sourced from MSC certified fisheries by 2025. The remaining Albacore will continue to come from pole & line fisheries, supporting the 2030 agenda SDG 14B to provide access for small-scale fisheries to marine resources and markets, and long line fisheries where proven bycatch mitigation efforts are satisfactorily in place, and fisheries are green rated referencing credible scientific and NGO sources.
  • Farmed oysters and mussels transitioned to ASC certified beginning in 2021 and will be completed in 2023. All farmed oysters and mussels are Oceanwise recommended.
  • Boat to plate traceability of seafood is central to preventing overfishing and illegal fishing. To contribute, we can work together to prevent overfishing by eliminating markets for seafood that is not traceable and likely caught illegally or with forced labour. In conjunction with our suppliers, we have verification of catch for every single product. All tuna can be traced by consumers using our website fish tracker. Customers can also contact us directly for traceability information on any of our other wild seafood products at any time.
  • Contributing to SDG 14.1, reducing marine pollution, we will help reduce marine plastic pollution from land-based activities. By December 2021 we had already reduced our use of plastic in packaging by over 50% and our team continues to reduce it further. In 2021 we ran a small pilot project to collect 14,100 lb of marine destined plastic waste.
    We have committed to collect 108,000 lb for 2022.
  • Ocean Brands is committed to helping achieve the United Nation’s Sustainable Development Goal 8.7 (eradicating forced labour, ending modern slavery and human trafficking and securing the prohibition of the worst forms of child labour). As part of this commitment, Ocean Brands’ suppliers must sign its Code of Conduct, which is informed by the United Nations Declaration of Human Rights and which includes clear expectations for responsible labour and business practices. 

Sustainable Fishing

Ocean Brands is committed to preserving the health of our oceans for future generations. Working closely with our suppliers, our goal is to ensure that