An international non-profit organization, the Marine Stewardship Council is on a mission to protect our oceans and seafood supply. Working with fisheries, scientists, and seafood industry stakeholders, MSC ensures that our oceans are fished responsibly and that you, the consumer, can easily find seafood that is certified sustainable.
Only seafood that meets three key criteria earns MSC certification:
- Healthy stock status
- Sustainable habitat and by-catch impact
- Successful fishery management
So, when you see the MSC blue fish label on your favourite seafood, like many of our Ocean’s products and all Gold Seal Salmon, you can rest assured that it was caught wild using sustainable fishing methods and is traceable from ocean to table. By choosing products with this label, you are directly supporting fisheries that take care of our oceans.